Nectar
Managed Nectar UK’s social media strategy and creative output across Instagram, TikTok and Facebook. Delivered over 500 assets (30+ per month) across always-on social calendars including repeatable formats, evergreen trends and reactive moments. Also helped support campaigns such as Nectar Heroes (a celebration of our hardcore community which exceeded the impressions KPI in a 15M using 69% of the spend and achieved significant brand uplift) and Year In Review (a showcase of Nectar’s #1 buyers) as well as Summertime Spins and Advent app mechanic activity. Helped drive awareness and consideration in their key 25-35 demographic, achieving millions of impressions and gaining thousands of followers.
