Samsung

Supported Samsung UK as their creative agency for a skateboarding partnership with Skateboard GB managing campaign work across Instagram and TikTok throughout various quarterly projects. Advised on content featuring some of the world’s top skateboarding talent, making it one of the few projects to secure a second year of investment from Samsung.

Managed content across ‘Flip Park’, a free two-and-a-half-week pop-up skatepark in Shoreditch. ‘First Flips’, where high-profile influencers ArrDee, Mia Regan, and Yung Filly were paired with professional skateboarders, equipping them with Samsung phones to document their learning journey. ‘Skate Roots’, which explored how renowned skateboarders Andy Macdonald, Lola Tambling, and Jordan Thackeray got into skateboarding by recreating childhood photos, sharing their earliest memories and revisiting their first skateparks. And lastly, a ‘Christmas Meet & Greet’ where we gave away 300 free skateboards at a special event with the pro skateboarder and Olympian, Andy Macdonald at Ideal Skateboards in Birmingham.

These initiatives helped build credibility among the notoriously brand skeptical Gen Z skateboarding community while also recruiting young adults to support Samsung’s sales objectives.

🏆🏆 Best Collaboration and Best Integrated Campaign at Campaign Experience Awards 2024
🏆 Best Branded Environment at Creative Circle Awards 2024
🥈 Silver at Clio Sports Awards 2024
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